As part of a sponsored campaign with Being Latino earlier this year, I wrote about AT&T’s partnership with the Mexican National Soccer team in promoting the five-time Latin GRAMMY winners Jesse & Joy’s soccer anthem. The song is dedicated to Mexican National team fans in the U.S., with the goal to further ignite the passion and show that soccer has no language or culture barriers.
Soccer seems to be one of the most popular and loved sports in the world. However, I love that soccer and music can help give kids a goal in life. I work at a college that has a men’s soccer team, and for many of our students, soccer is their passion and has been for a long time. They have always wanted to play soccer in front of a cheering crowd. It gives them something to try to achieve, and it provides a sense of accomplishment. Anything that promotes leadership, teamwork, and physical activity is great for our youth and teens, and the Corazón de Campeón helps put a soundtrack to all of it. The song has been downloaded over 8,000 times since its release (and it was performed live for the first time at Hispanicize), and since Sept. 24, Jesse & Joy fans have been able to watch the video of their latest single Corazón de Campeón by visiting corazondecampeon.net. The video features scenes shot in Barcelona, Spain, and Jesse & Joy created the song because soccer fans are “champions at heart”.
I invite you to view the video and share it with anyone you know who is a soccer fan. With this campaign, Jesse & Joy and their friends at AT&T, hope to celebrate the team’s and the fans’ everyday victories. AT&T has a longstanding relationship with the Mexican Soccer Federation (Federación Mexicana de Fútbol, FMF) and has been a proud sponsor since 2005.
I’ll be back with more fun posts this week including a super delicious breakfast recipe and a few review posts.
For now I’ll leave you with a question- what is your favorite sport? Do you love soccer, too?
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